Bryce Dallas Howard named New Zealand brand ambassador

The actress Bryce Dallas Howard, most famous for starring in Jurassic World and Pete’s Dragon, is a new tourism ambassador for New Zealand.

The American-born actress is a member of a nation that has fallen in love with New Zealand: visitor numbers from the United States are the third largest of any nation, with around 200,000 Americans holidaying there last year alone, and research conducted by Tourism New Zealand shows that Americans have a higher degree of satisfaction with their trips than any other international visitors.

And now Bryce Dallas Howard is aiming to spread the word about this beautiful corner of the world to even more Americans. The actress has joined forces with National Geographic Travel to film a series of videos in which she travels around the Bay of Islands, Waipoua Forest, Wellington and Queenstown.

In a written release, she explained the personal significance of New Zealand in her life.

“Many people assume New Zealand is too far without realizing that the wealth of experiences the country has to offer makes the travel time completely worth it. I’ve been surprised how quickly the time on that flight passes each time I’ve traveled there. It’s really just a night’s sleep away and once you’re there, you’ve arrived at heaven on earth,” she said.

For his part, Tourism New Zealand’s Chief Executive, Stephen England-Hall, believes that Howard represents a perfect ambassador for the country.

“When you have someone of Bryce’s caliber who genuinely loves your country and you pair that with National Geographic Travel, world renowned destination storytellers, magic happens. The videos are very natural and a perfect reflection of the very special experience New Zealand has to offer,” he said.